Alupro has announced that it is to lead MetalMatters, the metal packaging industry’s kerbside recycling stimulation programme, on behalf of its funding partners.
Originally developed by Beverage Can Makers Europe (BCME) in partnership with Novelis and Tata Steel, and supported by WRAP, the MetalMatters programme achieved impressive results in pilot programmes in two local authorities, improving kerbside capture rates for metal packaging. The programme was named Communications Campaign of the Year at the recent CIWM Awards for Environmental Excellence.
Alupro will draw on its experience of managing the Aerofoil programme, which helped local authorities expand kerbside services to include aerosols and foil containers. The focus initially will be on developing campaigns in strategic partnerships with local authorities and/or waste partnerships, and developing the funding base to ensure the programme becomes a showcase for extended Producer Responsibility for partners across the metal packaging industry.
As part of this process Coca Cola Enterprises Ltd (‘CCE’) has become the first packer/filler to partner with the programme, along with the UK’s leading foil container manufacturers i2r Packaging Solutions, Nicholl Food Packaging and Coppice Alupack.
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