Europe has undergone a major shift change in its attitudes to recycling, driven in part by EU edicts which states that businesses should recycle 80% of its waste.
However, as the world becomes increasingly conscious of the environment, debate continues as to what possible measures could be taken to ensure that companies go the extra mile in achieving their recycling targets.
BCME is proud to support a number of programmes, each of which demonstrate how the drinks can industry can lead the way when it comes to responsible disposal of packaging.
Among them is the UK’s Every Can Counts, which in 2014 increased its membership to over 1,500 businesses and organisations, and added Carlsberg UK to its list of industry funding partners.
Every Can Counts seeks to increase recycling numbers by educating people as to the importance of recycling not just at home, but also when ‘on the go’. As part of this, the campaign has had a presence at several music events and popular tourist destinations across Britain, securing a prize at the prestigious Environment and Energy Awards as a result.
It’s a similar philosophy to that which has been adopted by Austria’s Jede Dose Zählt programme, which has also targeted festivals as well as sporting events and parties to inject a sense of fun into recycling, and help to educate young people about the importance of responsible disposal.
According to head of Jede Dose Zählt, Dorothea Junk, the campaign has been restructured around the idea that ‘changing behaviour takes place in the heart, not the mind’.
Regional variations of Every Can Counts, or similar equivalent programmes, are currently running across the continent, from Romania to France and Ireland to Montenegro, and it seems that this commitment to action is coming ahead of its time.
A consultation on waste targets is currently taking place among EU chiefs, and legislative proposals are expected imminently. However, it would be unlikely for any new regulations to take effect before 2017, with member states then likely to be allowed 12-18 months to implement the new measures.
By pressing ahead with its commitment to recycling, the drinks can industry is on course to exceed any amended EU target, underpinning its commitment to leading the way when it comes to the responsible disposal of waste.