Every Can Counts, the out of the home drinks can recycling programme co-funded by BCME, has announced its 2011 results. 51 million cans were collected from participating workplaces and ‘on the go’ locations in the UK over the past year. This equates to 774 tonnes of aluminium and steel saved from landfill and around 5,800 tonnes of greenhouse gas emissions avoided as a result of the programme. The figure is equivalent to each employee from registered organisations recycling five cans per month, an increase of 25% year on year.
The programme has come a long way in the three years since its launch. Originally developed as a trial programme to test the barriers and drivers to successful recycling outside the home, Every Can Counts has now established a model to help organisations that are working towards sustainability objectives, such as zero waste to landfill. The programme was cited as an example of best practice in the Government Review of Waste Policy in England 2011.
With a name and brand identity that works well in any language, the Every Can Counts programme has also now been successfully replicated in France, Austria, Romania and Hungary, with more European markets looking to follow suit.
1 Figures have been calculated using data provided by a representative sample of Every Can Counts programme users and calculated using methodology approved by the Waste & Resources Action Programme (WRAP).