Soft Drinks International is one of the oldest soft drinks publications in the UK and May 2012 will see the very first Soft Drinks International Conference take place in London. Our guest blogger is Phillip Tappenden, Editor, Soft Drinks International
The non-alcoholic beverage industry is such an exciting and dynamic beast, with constant innovation and continual technological advances. Add
into the mix, trends towards all-natural ingredients, along with desires for functionality, concerns for health and wellness, and considerations such as sustainability and the environment, and you begin to understand the complex range of challenges facing those with the ‘simple’ task of putting a desirable and safe beverage on the retailers’ shelves.
But it is the very nature of this fast-moving and highly innovative industry that makes it so interesting, and such a pleasure to be a part of. Whether learning of novel ingredients, understanding the complexities of product formulation, sensory profiling, process hygiene, or package light-weighting and recyclability – the science and technology employed is truly fascinating. And, it’s only when you have an overview of what goes into bringing a beverage to market, that you begin to understand how the individual elements and disciplines work together, and thus where additional opportunities may exist.
I’ve only been involved with Soft Drinks International for the past 15 years or so, but since first being published as The British & Colonial Water Trade Journal, way back in 1888, the publication has witnessed much change. Throughout the 1,500 monthly issues – not even interrupted by either of the world wars – SDI has faithfully reported to the international non-alcoholic beverage industry for more than a century.
It’s partly in celebration of this 125 year publishing milestone, that SDI will hold its inaugural conference in May 2012. Supported by many trade organisations, including the British Soft Drinks Association and the International Society of Beverage Technologists, this, the first SDI – International Soft Drinks Conference, will be held in London, two months ahead of the Olympics.
Aimed at middle and senior management, the event will have a truly international and multi-disciplinary perspective, and will provide an ideal opportunity for all those involved, directly or indirectly, in the non-alcoholic beverage arena, to meet together under one roof and to debate the issues affecting the future of our industry.
Held over two days, with speakers delivering stimulating and topical content, combined with ample networking opportunities, the conference will include an evening cruise on the river Thames, followed by a gala dinner.
A time and a place for the industry to come together – for business and for pleasure.
For further information email email@example.com or call +44 (0)1202 842222.